George

Writer

LANEY

Hi and thanks for visiting. I appreciate that you're busy, so I'll get straight to the elevator pitch:

 

I'm a national Emmy Award-winner with nearly 30 years' experience writing for television, advertising, marketing, and corporate communications, in all contemporary media. From concept ideation through execution and delivery, I'm an inclusive, collaborative partner committed to developing effective creative that engages, inspires, and informs.

 

That's my story, in a nutshell.

 

If you'd like to see some of my work, the images below open to reveal short-form examples or excerpts from longer pieces. Additionally, a PDF of these writing samples, my CV, a short montage of select video projects, and my contact info, can all be found via the menu above.

  • ”Chevrolet

    TV COMMERCIAL

    Narrator:
    The Everglades. A million acres of the best shallow water sport fishing on Earth.

    There’s just one catch—remembering your way home.

    Find yourself lost out here and you’d better hope this guy’s the one they send looking for you.

    Meet Ernie Redwing: Miccosukee Indian, Everglades tracker, Chevy owner.

    Chevy trucks. Like a rock.

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  • ”Allen

    ELECTRONIC PRESS KIT

    Narrator:
    There are more than seven billion people on Earth and while each of us is uniquely individual, our brains are remarkably similar.

    Similar in their astounding complexity, comprised of neurons, circuits, pathways, proteins and genes.

    Similar in how they receive, store and process information up to 100 trillion times per second.

    Research has shown us all this, providing a glimpse of what is happening inside our heads.

    Exploring the intricacies of brain function—how we remember, relate and communicate; calculate and comprehend; think feel and do—this is the work of the Allen Institute for Brain Science …

    [Note: This piece is too long to fit here in its entirety. A PDF that includes the complete script, as well as all the other writing samples I’ve provided, can be read and/or downloaded via the link below.]

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  • ”Science

    WEB BANNERS

    In the land of the blind the one-eyed man is king.
    Are you looking?
    Science Channel.
    Interesting.


    You’ll never plow a field turning it over in your mind.
    Are you thinking?
    Science Channel.
    Curious.


    Actions speak louder than words.
    Are you watching?
    Science Channel.
    Intriguing.

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  • ”Disney

    PRINT AD


    Before second incomes …

    Before minivans …

    Before life got in the way …

    America’s better half spent afternoons curled up with Luke and Laura, Erica and Tad.

    We can’t turn back time, but we can change the clocks.

    Introducing, SoapNET, a new cable channel available from ABC/Disney, featuring same-day, prime time airings of your favorite soaps, including “All My Children,” “General Hospital,” and “One Life to Live.”

    Same day. Prime time. New channel.

    SoapNET.

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  • ”Amazon.com

    COMMISSIONED BOOK REVIEW

    With its ornate packaging and neo-gothic graphic design, the audio book version of Anne Rice’s immortal trilogy, “The Vampire Chronicles” is eerily enticing in its own right. But lift the casket-like lid, slide the first tape from its ghostly sleeve and you’ll find yourself immersed in the hypnotic realm of the undead.

    Part One, “Interview with the Vampire,” opens with a seductive nonchalance as F. Murray Abraham (Amadeus) purrs, “I was a twenty five year old man when I became a vampire and the year was 1791.” And so our ultimate anti-hero, Louis, begins the elaborate retelling of his long, tortured life as a vampire. Winding through the ages we follow Louis and his undying mentor, Lestat, from New Orleans to Paris as they feed on humans, whet their carnal appetites, and uncover a vast underworld of vampire brethren.

    Part Two, “The Vampire Lestat” brings us up to date, with Lestat waking from his earthen slumber to join the ranks of rock superstardom before sitting down to share the tale of his own haunting initiation into the vampire world. Michael York (Cabaret) uses his wonderfully fluid, cosmopolitan voice to add a dash of sly humor to this fast-paced, satisfying blend of sex, blood, and rock and roll.

    Part Three, “The Queen of the Damned,” takes us back, way back, all the way to ancient Egypt to expose the origins of the vampire way. Narrating in eerily serene and gracious tones, Kate Nelligan (The Prince of Tides) escorts us gently down a bloody path of immortal desires, while David Purdham (Ryan’s Hope) gives the voice of Lestat a wistful quality, tinged with an evil relish that exposes the master vampire’s sanguine tastes.

    Anne Rice has continued her Vampire Chronicles beyond these three novels, but that shouldn’t make this collection any less tempting to either the undead initiate or vampire expert alike.

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  • ”UW

    WEB VIDEO

    Narrator:
    It’s the healing touch, the care and compassion filling even the smallest moments.

    It’s why we get up in the morning and why we treasure each day.

    It’s how we search for meaning, knowing, trusting and believing we’ll find a better way forward.

    It’s the delicate balance, the next careful step that we take together.

    It’s anything and everything, the stuff of dreams, the question, the answer, the miracle and mystery of life.

    UW Medicine. It’s for you, for your family, for everyone.

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  • ”National

    DOCUMENTARY SCRIPT

    (Note: This was an hour-long program. For brevity, I’ve limited this example to the opening credits section.)

    EXTERIOR: lab techs and police search a wooded crime scene.

    Narrator: A skeleton uncovered in Memphis.

    Police officer: “There’s some odor back here, maybe we can find a grease spot where the actual body decomposed.”

    Narrator: A family murdered in Mississippi.

    Scientist 1: “We’ve got a rib, and we’ve got a right scapula.”

    Narrator: A body stashed in a Las Vegas locker. Real crimes, with real consequences. What’s the connection between these grisly discoveries? Real CSI, aka Crime Scene Investigators. They’re hot commodities on a hit TV series, but what do they really do?

    Scientist 2: “All right, his upper body is going to drop. Are you ready?”

    Narrator: And where do they learn their trade?

    Scientist 3: “Ready? Let’s go up the hill.”

    Narrator: Welcome to ground zero in the field of forensic anthropology. A unique outdoor classroom, where the subject is death and more than half the CSI working in the U.S. today have mastered “The Secrets of the Body Farm.”

    [Title animation]

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  • ”Travel

    SPONSORED CONTENT

    (I was hired to devise a piece featuring golf, Las Vegas, and Sarah Chalke, the hilarious actress most well-known from her role as Dr. Elliot Reed on Scrubs. I’m not sure this spot ever saw the light of day, but I had a lot of fun writing it.)

    (Sarah Chalke on Vegas strip.)

    Las Vegas. The glitz, the glamour, the beautiful birds ready and waiting for you to play a round …

    Easy, big fella, we’re talking golf here!

    (Sarah on golf course.)

    And it doesn’t get any better than this. There are more than 30 championship courses in the Las Vegas area—mountain layouts, desert links, you name it—so there’s something here for you no matter how you swing. And with an average 320 days of glorious sunshine each year, most every morning is the start of another perfect day.

    So, what are you waiting for? It’s time to get out the big dog and let him eat!

    (Sarah addresses the ball and swings her club wildly.)

    Uh oh … Fore! Oooh nooo!!!

    (Her golf ball ricochets off rocks, cacti, a golf cart, etc., until miraculously bouncing onto the green and rolling up close to the pin.)

    YES!!!

    (Sarah picks up her ball and winks.)

    Hey, sometimes it’s better to be lucky than good. That’s a gimmee, right?

    Golfing in Vegas, baby.

    You’re gonna like it here!

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  • ”Outside

    AD SALES PRESENTATION

    Jim Kampmann (show host/presenter):
    Since it’s inception more than thirty years ago, Outside magazine has been dedicated to promoting the lifestyle of active Americans. During that time it has become one of the most respected publications in the world, renowned for its outstanding editorial content and overall quality. In fact, just a few months ago, Outside received the National Magazine Award for General Excellence for the third year in a row – an unprecedented accomplishment – and this same commitment and passion can be found each week on the Outside Radio Network.

    This presentation is a supplement to our full media kit, which contains a complete show profile, plus in-depth audience research and contact information, so I won’t bore you by repeating those numbers here. Let it suffice to say that we think the quality of our content, the brand power of Outside magazine, and our interactive relationship with Outside On-Line gives us – and you – a very healthy leg up on the competition. And here’s why …

    [Note: This piece is too long to fit here in its entirety. A PDF that includes the complete script, as well as all the other writing samples I’ve provided, can be read and/or downloaded via the link below.]

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  • ”Discovery

    SPECIAL EVENT PROMOTION

    Narrator:
    Ancient Egypt, a cryptic culture shrouded in mystery—until now.

    Was the temple at Karnak home to forbidden love?

    Did Tutankhamen fall victim to a serial killer?

    What secret desires fired Cleopatra’s lust for power?

    Egypt Week, only on the Discovery Channel.

    Explore an enlightened society with a very dark side. Examine the facts behind the fiction and put the legends of the pharaohs to the test of science. Then, a special Expedition Adventure uncovers the long lost city where Cleopatra once reigned.

    Egypt Week, followed by Cleopatra’s Palace. Beginning Monday only on the Discovery Channel.

    Explore your world.

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  • ”Vulcan

    INTERACTIVE EXHIBIT

    There’s a shift occurring in the urban landscape, a building revolution that’s nurturing community through vision and collaboration. Vibrant “innovation districts” that integrate employment, housing, and amenities are transforming cities across the U.S. and around the world. In many ways, the genesis of this global movement can be traced here, to Seattle, and Vulcan Real Estate’s redevelopment of the South Lake Union neighborhood.

    After struggling through a fifty-year decline, SLU was left underutilized and neglected. Yet it spanned more than 320 acres adjacent to the downtown core, with lakefront footage and access to major arterials. Where others saw only urban blight, Vulcan envisioned potential …

    [Note: This piece is too long to fit here in its entirety. A PDF that includes the complete script, as well as all the other writing samples I’ve provided, can be read and/or downloaded via the link below.]

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  • HELLO!

    Yup, that’s me. I love what I do and I’m always interested in discussing new opportunities. So, if you're looking for a writer, please give me a call or shoot me a note. You can find my contact info by clicking the button below or via the relevant link in the menu at the top of the page.

    Thanks again and have a nice day.

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